I go forewarned, thanks to this amazon reviewer:
The chapters on context and the case studies are the most interesting. He does a particularly good job in demonstrating how very small changes in environment (context) can have a profound impact. He provides the best and most convincing explanation I have read of why New York's 'no broken windows' zero tolerance policing approach worked. The case studies of smoking (smoking isn't cool, smokers, or rather people with a strong disposition to smoke, are), Micronesian suicides and the law of 150 are very interesting.Overall, it is worth reading (providing you are not too cynical or too familiar with the subject areas that he draws on) and it does provide a number of good conversation topics - I just wish that either he was more familiar with Occam or had a better editor.